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This presentation delves into an Analytics-focused SEO strategy for the industry, combining trends in AI, competitive analysis, and keyword optimisation. Key topics include evaluating competitors’ SEO tactics, identifying content gaps, and aligning with market-specific search intent. Strategies such as content pillars, GEO optimisation, and leveraging the 2026 opportunity window are outlined to drive authority, increase organic traffic, and reduce reliance on paid channels. The approach...