QFD Analysis of the Top 4 Car Companies

This project focuses on analyzing QFD across four car companies to align features with consumer needs. Key trends in the automotive industry’s digital transformation and the challenges of traditional metrics are addressed. Methodology encompasses QFD criteria definition, customer weight prioritization, and dynamic evaluations. Rankings highlight Toyota’s reliability, Ford’s practicality, Tesla’s innovation, and Volvo’s affordability challenges. Insights emphasize strategic alignment and...