Strategic Analysis & Decision Making: A Case Study on Colgate

An analytical case study of Colgate-Palmolive Canada tackling market challenges and strategic decisions amidst competition. Key focuses include increasing the 2013 marketing budget by $3 million, optimizing allocation across advertising, trade, and consumer promotions, and strengthening leadership in a fragmented, mature market. The presentation incorporates tools like the BCG Matrix and market share analysis to assess Colgate's position, evaluate ROMI, and address retailer dominance....