Sales Outline for Manufacturing Company

This document outlines a comprehensive sales strategy tailored for manufacturing firms, emphasizing the Triune Edge Framework—JTBD for vision, VoM for insights, and VoC for product feedback. It discusses integrating sales and marketing through aligned goals, data-driven approaches, and customer-centric practices. Essential metrics like CAC and LTV are highlighted for tracking performance, alongside methods for conversion optimization and continuous improvement. The strategy also explores...