Create one slide to provide the overview for the last 5 years

The Program Evolution Framework outlines a five-stage plan for growth and optimisation from 2019 to 2025. Stage 1 focused on launching with basic incentives, while Stage 2 introduced personalised campaigns to drive adoption. Stage 3 scaled operations with strengthened loyalty systems and external recognition. Stage 4 concentrated on integrating the value chain for improved data-led control and visibility. By Stage 5, premium campaigns aim to strengthen markets and expand penetration.