Emotional Branding Strategy in Mexican Fintech Market

Explore strategies for fostering emotional connections, driving brand loyalty, and boosting retention, grounded in Mexico's evolving fintech landscape. Address the challenges of cash dependency and distrust in institutions to engage digitally aware yet financially underserved audiences. Highlighting diverse economic tiers, the presentation emphasises user-centred approaches to branding and strategic positioning. Enhancing brand resilience through consistent messaging and performance marketing...