Building a Sustainable B2B Marketing Strategy
Building a Sustainable B2B Marketing Strategy
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Linda presents her B2B SEO and SEM experience, role understanding, and work at DALY since March 2026. The presentation covers search strategy, content and advertising performance, lead quality, inquiry growth, cost efficiencies, and current attribution and market gaps. It concludes with a roadmap for stronger tracking and processes in 2026, expanded non-brand and scenario-based acquisition in 2027, and recommendations for improved CRM feedback, data access, and performance dashboards.