E-Wallet Influences on Student Spending Habits

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This study by Lyle Lemuel V. Lee investigates e-wallet promotions targeting senior high students, focusing on GCash, the most popular e-wallet among participants aged 16-20 at Far Eastern University Alabang. Findings reveal 72.7% of students own e-wallets, though usage is infrequent, with cashback offers being particularly appealing. Peer influence significantly affects purchase decisions, with only a few displaying impulsive buying behavior. The study concludes by recommending financial...