Impact of Decision Strategies on Sustained Consumption
Impact of Decision Strategies on Sustained Consumption
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This research explores decision strategies within consumption contexts, contrasting intuitive and deliberative approaches through four studies, including a field experiment. Key findings reveal the influence of these strategies on immediate usage and long-term retention across diverse scenarios. Practical implications suggest promoting intuitive decisions to improve user engagement and sustainability. Future directions propose examining non-desirable use contexts, underlying mechanisms, and...