Crafting Effective IMC Strategies for Local Businesses

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This lecture will explore the Integrated Marketing Communications (IMC) plan for Kirby’s Pet & Pool World, a community-focused store in Sasolburg specialising in pet care and pool maintenance. Emphasising brand values of convenience and customer service, the plan includes radio adverts to engage older audiences, Facebook campaigns highlighting staff expertise, and guerrilla marketing in parks. We will examine strategies such as sincere radio appeals, optimised Facebook content, and...