Strategic Brand Positioning for Competitive Advantage

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This training module focuses on skills development using Dangote Cement as a case study, covering brand positioning, strategic differentiators, SWOT analysis, and actionable positioning strategies. Participants will gain insights into market dominance, operational excellence, and advocacy-driven campaigns for competitive advantage. The content is designed to cultivate expertise in strategic segmentation, branding, and decision-making through practical applications. A concluding roadmap aligns...