"Digitalization and Industry trends" but focus in hospitality management field, please be simple and understandable

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This overview explores the impact of digitalization in the hospitality industry, emphasizing its business value and the importance of personalizing guest experiences throughout their journey. It highlights key trends such as AI adoption, mobile-first services, and sustainability. Additionally, it discusses practical applications of these trends, illustrated by a case study on Marriott's digital tools, and stresses the importance of tracking key performance indicators to measure success and...