Instagram Content Analysis in Disaster Management Research

This research explores Instagram's role in disaster communication, focusing on its impact during the Wayanad landslide. Kerala's high digital literacy is analyzed as a cornerstone for effective dissemination and community support. Utilizing a mixed-methods approach, the study assesses visual storytelling, hashtag influence, and public mobilization. Ethical considerations are applied in analyzing public posts. Key findings highlight Instagram's ability to enhance trust and communication, while...