Building Strategic Foundations for Effective Campaigns

This lecture delves into Week 3's focus on establishing a strategic foundation. We’ll explore setting SMART goals, defining audience personas, and crafting tailored key messages to ensure impactful engagement. Emphasis will be placed on understanding audience diversity and motivations to differentiate campaigns effectively. Through collaborative activities like drafting strategic documents and finalizing briefs, participants will align efforts to create a cohesive strategy. The session...