Engaging Tradespeople Through Innovative Social Media

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A comprehensive plan targeting tradespeople and DIY renovators, focusing on reliability and community pride. Includes a three-month social media calendar: education, community building, and conversion. Marketing strategies feature influencer programmes, local demos, and segmented campaigns. Key campaigns include #JobWellDone, a tool toughness contest, and dealer promotions. Success metrics involve post engagement, user submissions, and dealer page clicks.