Strategic Growth Through Ice Cream Innovation

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This business plan outlines the strategic growth of an ice cream, cafe, and catering enterprise established in Sri Medan in 2019. With a requested RM50,000 investment to enhance production capabilities, the plan highlights market growth, day-to-day operations, and ownership under Dr. Shaharuddin Kormin. It showcases the brand's unique menu offerings and strategies using the 4P Marketing framework alongside a detailed administrative budget. In an industry growing at 5.2% annually, the plan...