Decathlon Germany 2025 Marketing Strategy Overview

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This presentation outlines Decathlon Germany's 2025 Marketing Plan, focusing on a multisport retail strategy that prioritises accessibility and sustainability. It delves into key pillars such as campaigns, sports, and local initiatives while driving omni-channel customer traffic. Highlights include seasonal promotions, optimised sales strategies, and brand campaigns for 'Blue Products'. Emphasis is placed on promoting key sports, local store outreach, and expanding app and membership...