Leveraging Social Media in Healthcare Education: A Case Study

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This coursework examines the integration of social media within Ethiopia's healthcare sector, focusing on Wudassie Diagnostic Center's approach. Beginning with a contextual overview of social media's healthcare role, the study identifies challenges specific to Ethiopian contexts. Utilising a mixed-method research design, the study details findings from surveys and interviews with 154 customers. An extensive literature review explores social media's benefits in engagement and trust-building....