Driving Digital Adoption and Financial Growth

This case study highlights my role as a product manager and business analyst in driving a transformative financial project at OneMain Financial. Working alongside a cross-functional team, we achieved exceptional results: 66,000 account openings (10% above target), 80% activation rate, 87% app payment adoption, and a $30 million portfolio balance in six months. By leveraging UX strategies like journey mapping and service blueprinting, fostering cross-department collaboration, and ensuring...