Driving Digital transformation in consumer durables

Explore Lloyd's strategic vision to compete with industry leaders like LG, Samsung, and Voltas. Focused on SMART objectives, consumer insights, and personalized experiences, Lloyd aims for 50% growth in digital sales and innovative IoT-driven consumer engagement. Leveraging digital strategies including social media, Google SEO/SEM, and AI-powered e-commerce tools, the brand positions itself as 'Smart Living Made Affordable'. The consumer journey, competitive differentiation, and detailed KPIs...