Please generate economics confrence ready poster for the topic Scan to Pay: From Cash to Clicks — The Link Between Digital Payment and Impulsive Purchases Author Rashi Sharma BA (Hons) Economics, Galgotias University | MA Economics, IGNOU (Ongoing) 1. Introduction Digital payments have transformed everyday transactions in India through UPI, mobile wallets, cards and other digital platforms. Although these methods offer speed and convenience, they may reduce the visibility of money spent compared with physical cash. This study examines whether digital payment usage is associated with impulsive purchasing behaviour among consumers in India, focusing on payment frequency, perceived convenience, ease of spending, cashback and discounts, and habitual reliance on digital payments. 2. Objective **Main Objective** To examine the relationship between digital payment usage and impulsive purchasing behaviour among consumers in India. **Research Questions** 1. Is digital payment frequency associated with impulsive purchases? 2. Are perceived convenience and ease of spending related to unplanned buying? 3. Are cashback and discount offers associated with impulsive purchasing? 4. Is habitual digital payment usage associated with spontaneous spending? 03 ) Related Literature ### Literature Review Previous research suggests that the method of payment can influence consumer spending behaviour. Soman (2001) found that payment mechanisms affect the recall of past expenditure and the impact of previous payments on subsequent purchase intentions. Prelec and Simester (2001) demonstrated that willingness to pay could increase when consumers were instructed to use credit cards rather than cash. Similarly, Raghubir and Srivastava (2008) showed that the form of payment and its psychological connection to the act of spending can influence consumers’ spending decisions. More recently, Li and Ruan (2024) provided evidence from India’s 2016 demonetisation that increased digital payment use was associated with higher consumer spending. Together, these studies provide a foundation for examining whether digital payment convenience is associated with impulsive purchasing behaviour in the Indian context. 3. Methodology **Research Design:** Quantitative, survey-based study. **Data Source:** Primary data collected through a structured online questionnaire. **Target Population:** Individuals aged 18 years and above residing in India. **Key Variables** * Digital payment frequency and preferences * Perceived convenience and ease of spending * Exposure to cashback and discount offers * Habitual reliance on digital payment methods * Self-reported impulsive purchasing behaviour **Data Analysis:** Descriptive statistics and regression analysis are planned to examine associations between digital payment behaviour and impulsive purchasing. **Research Status:** Ongoing — data collection and empirical analysis are in progress. 4. Results / Findings ## PRELIMINARY RESULTS & KEY F
Please generate economics confrence ready poster for the topic Scan to Pay: From Cash to Clicks — The Link Between Digital Payment and Impulsive Purchases Author Rashi Sharma BA (Hons) Economics, Galgotias University | MA Economics, IGNOU (Ongoing) 1. Introduction Digital payments have transformed everyday transactions in India through UPI, mobile wallets, cards and other digital platforms. Although these methods offer speed and convenience, they may reduce the visibility of money spent compared with physical cash. This study examines whether digital payment usage is associated with impulsive purchasing behaviour among consumers in India, focusing on payment frequency, perceived convenience, ease of spending, cashback and discounts, and habitual reliance on digital payments. 2. Objective **Main Objective** To examine the relationship between digital payment usage and impulsive purchasing behaviour among consumers in India. **Research Questions** 1. Is digital payment frequency associated with impulsive purchases? 2. Are perceived convenience and ease of spending related to unplanned buying? 3. Are cashback and discount offers associated with impulsive purchasing? 4. Is habitual digital payment usage associated with spontaneous spending? 03 ) Related Literature ### Literature Review Previous research suggests that the method of payment can influence consumer spending behaviour. Soman (2001) found that payment mechanisms affect the recall of past expenditure and the impact of previous payments on subsequent purchase intentions. Prelec and Simester (2001) demonstrated that willingness to pay could increase when consumers were instructed to use credit cards rather than cash. Similarly, Raghubir and Srivastava (2008) showed that the form of payment and its psychological connection to the act of spending can influence consumers’ spending decisions. More recently, Li and Ruan (2024) provided evidence from India’s 2016 demonetisation that increased digital payment use was associated with higher consumer spending. Together, these studies provide a foundation for examining whether digital payment convenience is associated with impulsive purchasing behaviour in the Indian context. 3. Methodology **Research Design:** Quantitative, survey-based study. **Data Source:** Primary data collected through a structured online questionnaire. **Target Population:** Individuals aged 18 years and above residing in India. **Key Variables** * Digital payment frequency and preferences * Perceived convenience and ease of spending * Exposure to cashback and discount offers * Habitual reliance on digital payment methods * Self-reported impulsive purchasing behaviour **Data Analysis:** Descriptive statistics and regression analysis are planned to examine associations between digital payment behaviour and impulsive purchasing. **Research Status:** Ongoing — data collection and empirical analysis are in progress. 4. Results / Findings ## PRELIMINARY RESULTS & KEY F
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This study investigates how digital payments influence everyday spending in India, focusing on the balance between convenience and impulsive purchases. By surveying adults and analysing regression data, it aims to uncover associations between payment methods and spending habits. Preliminary findings reveal emerging patterns, supported by visual data representations, which can inform safer digital spending practices and guide policy decisions.