Kroger Marketing Plan: Customer-Centric Analytics Overview

This presentation provides a comprehensive analysis of Kroger's marketing plan, starting with its purpose, objectives, and team collaboration. It includes an overview of Kroger's company profile and SWOT analysis, focusing on strengths, opportunities, and addressing threats. Key insights into market segmentation, target audiences, and competitive positioning are explored to enhance customer understanding. Detailed strategies on perceptual mapping, marketing mix, budget allocation, and...