Driving IndianOil ONE Adoption for LPG Customer Engagement

This presentation explores IndianOil's LPG ecosystem, its challenges in app adoption, and strategic solutions to drive engagement and growth. With only 4.5% of IndianOil ONE adoption, issues like user preference for alternative platforms and platform differentiation are key. Addressing PSU-safe scalability, inclusion of feature phone users, and diverse needs, the proposed four-pillar solution includes secure delivery authentication, gamification, lead submissions, and Aadhaar-based e-KYC....