Ryanair Case Study: Strategy, Strengths & Challenges

Explore Ryanair's strategic landscape including their market dominance, operational challenges, and the sustainability of their low-cost model. Examine external factors through PESTEL and competitive forces, alongside internal strengths like e-commerce strategy and operational efficiency. Delve into risks such as Brexit and union pressures, analysing competitor movements. Recommendations focus on CO₂ efficiency, customer satisfaction, workforce stability, and regulatory adaptation. Concluding...