Building Trust in AI: Insights for Q-Commerce Success

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Explore the evolving role of AI in quick commerce (Q-commerce) and its impact on customer trust. This session highlights the challenges of AI recommendation systems, presents the Trust-Centred Recommendation Framework (TCRF) with actionable strategies and case studies, and examines the feasibility of implementation. Gain insights from data-driven research, existing literature, and innovative approaches to enhance consumer trust and engagement within the dynamic Q-commerce domain.