eyond Borders: A crosscultural analysis of consumption and purchase behaviour of sweeteners in yoghurts

This presentation explores global sugar consumption concerns, emphasising public health impacts and the importance of reducing free sugar intake. It integrates the Theory of Planned Behaviour to predict behaviours, highlighting cultural applications and potential enhancements. Ethical considerations and robust methodologies in survey design underpin the findings, which offer cross-cultural insights via PLS-MGA analysis of behavioural influences and variances. The discussion centres on...