Fevikwik: More Than Just Glue

This research explores Fevikwik’s brand identity, focusing on its creative tagline 'Chutki Mein Chipkaaye' and marketing strategies that emphasise humour and emotion. The study examines core features such as differentiation from competitors and achievements in recognition and awards. Additionally, it highlights impactful campaigns like 'Sorry Plate', emphasising the brand's reliability and practical applications in daily life. Through detailed analysis, the research reflects Fevikwik's...