Innovative Market Growth Plans for Zepto

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Zepto is a fast-growing company offering a revolutionary 10-minute delivery service in major Indian cities. Targeting BBA students and faculty, Zepto positions itself as a leader by leveraging influence and adapting to emerging trends. Despite facing stiff competition from similar services like Blinkit and Swiggy Instamart, Zepto plans to expand into Tier-2 cities and diversify its product offerings. Utilisation of digital marketing and a comprehensive SWOT analysis shape its strategic...