Impact of Digital Payments on Indian Retail: A Coimbatore Study

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This research explores the transformative impact of digital payments in India's retail sector, highlighting a post-COVID shift towards digital transactions. It examines the evolution of retail payments, the government's critical role in fostering digital adoption through policies and infrastructure, and changes in retail operations. Additionally, it studies consumer behavior, focusing on the importance of trust, usability, and security in digital payment adoption. The study is centered on...