Signaling Strategies in Global Luxury Legitimacy: Indian Couture

Created using ChatSlide

This research presentation explores the legitimacy gap in Indian couture, focusing on Tarun Tahiliani's business model, design elements, and market strategies. It details the methodology, employing signalling theory and quantitative frameworks to evaluate media framing and strategic signalling's impact on brand legitimacy. Covered within are introduction, project certification, and declaration of originality, guiding project elements and timeline disclosure. It progresses through the...