Café Design: Impact on Customer Perception

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This study explores the impact of café exterior design on customer perceptions and first impressions. It compares Minimalist-Industrial and Open-Area aesthetics, highlighting a research gap. Utilizing the SERVQUAL framework, it assesses how design elements influence customer satisfaction and repeat visits. The research profiles respondents by demographics and visit frequency, aiming to develop actionable design recommendations that benefit café owners, designers, customers, and researchers...