Optimizing Automotive Service Quality with Hybrid Models

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This comprehensive study addresses persistent service quality issues in Ethiopia, focusing on the automotive industry. Introducing the AUTOQUAL-X model as a novel solution, the research covers global and local service quality challenges, particularly at MOENCO. It includes a detailed literature review, outlining existing service quality models and the rationale behind AUTOQUAL-X. The methodology employs a mixed-methods approach, targeting MOENCO's clientele. Results provide demographic...