Comparative Analysis of Online Marketing Strategies

This coursework explores a comparative analysis of marketing strategies between Urban Company and Housejoy. It examines their platform interfaces—highlighting Urban Company's premium UX versus Housejoy's functional design—and analyzes service visuals, focusing on premium aesthetics versus detail-oriented presentation. Designed to provide insights into strategic differences, the study is prepared by Radhey S Kathotia and submitted to Aastha Gulati.