Fit Pro Careers | Consultations & Leads TURN MORE LEADS INTO PAYING PT CLIENTS Your ability to generate leads is important, but your ability to book and convert consultations is what grows your PT business. LEAD GENERATION • Speak to members on the gym floor every day • Follow up new leads within 24 hours • Offer complimentary consultations or PT sessions • Run lead generation activities in club • Ask existing clients for referrals THE CONSULTATION • Build rapport and understand the client • Identify their goals, challenges and motivations • Ask questions before presenting your service • Focus on outcomes rather than features • Recommend the PT option that best suits their needs • Ask for the sale and clearly explain the next step WEEKLY TARGET 10 Leads → 5 Consultations → 2 New Clients
Fit Pro Careers | Consultations & Leads TURN MORE LEADS INTO PAYING PT CLIENTS Your ability to generate leads is important, but your ability to book and convert consultations is what grows your PT business. LEAD GENERATION • Speak to members on the gym floor every day • Follow up new leads within 24 hours • Offer complimentary consultations or PT sessions • Run lead generation activities in club • Ask existing clients for referrals THE CONSULTATION • Build rapport and understand the client • Identify their goals, challenges and motivations • Ask questions before presenting your service • Focus on outcomes rather than features • Recommend the PT option that best suits their needs • Ask for the sale and clearly explain the next step WEEKLY TARGET 10 Leads → 5 Consultations → 2 New Clients
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This strategy focuses on generating qualified leads by engaging gym members daily, promptly following up on new leads, and leveraging referrals and events. It emphasizes converting consultations into clients through rapport building and tailored solutions, while also tracking the conversion funnel weekly to ensure targets are met and improvements are made at the weakest stages.