Innovative Strategies for Attracting Tourism Students

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Boost interest in tourism studies at CEDUK by strategically engaging the right audience—high school graduates aged 18-20. Leverage Instagram, TikTok, and YouTube to target students seeking practical education and career opportunities. Personalise outreach through user personas like Marek and Karolína, utilising their preferred platforms and decision-making styles. Develop a content strategy featuring benefits on Instagram, targeted PPC ads, and eye-catching banners to enhance web traffic....