Revitalizing RAMMER Sales in the Greek Market
Revitalizing RAMMER Sales in the Greek Market
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The RAMMER initiative aims to address declining sales in the Greek market, stemming from a long-standing partnership with MAN-AIR. The focus is on identifying solutions to commercial barriers such as pricing, competition, and ownership costs. An action plan for sustainable growth will be implemented, emphasizing competitive pricing, clear product channels, and defined marketing strategies, alongside setting responsibilities and success metrics.