Slide Deck Design for Yum Earth Marketing Research

This presentation explores Yum Earth's marketing potential and strategic growth in the organic candy industry. It covers an overview of the brand's strengths—taste, trust, and transparency—and analyzes market trends influencing candy purchases. Through a multi-phase research methodology, including focus groups and surveys, insights on consumer behavior, price sensitivity, healthier candy awareness, and the impact of packaging will be addressed. Strategic recommendations include enhancing...