Generate an informative ppt on clickstream data analysis
Generate an informative ppt on clickstream data analysis
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This lecture introduces clickstream data, highlighting its definition, importance, and key components, as well as the types of data collected. It covers methods of data collection, such as web tracking tools and user behaviour analysis, while addressing privacy concerns. The analysis of clickstream data is explored through various methods and tools, focusing on result interpretation. Industry applications are discussed, including enhanced user experience, marketing strategy optimisation, and...