Exploring Cognitive Biases in Decision Making

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This presentation explores cognitive biases and their impact on decision-making, with a focus on enhancing feasibility studies through an integrated approach. Traditional sequential analysis is examined for its inefficiencies, while a simultaneous analysis using the Analytical Hierarchy Process (AHP) showcases improved decision-making. A case study of a pipeline project illustrates the practical application of this integrated model, highlighting the role of stakeholder involvement and data...