Graduation Thesis

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This coursework on "CATL Brand Strategy" provides an in-depth analysis of CATL's market adaptation. Beginning with an overview of the global energy landscape, it explores CATL's strategic move towards emotional branding. Incorporating the 4Vs theory, a focused survey reveals insights into tech recognition and emotional resonance. The analysis identifies challenges such as weak consumer identity and tech reliance, and suggests improvement strategies, including narrative branding and co-...