Predictive Analytics: Customer Churn in Banking

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Explore the intricacies of churn prediction in the financial sector through an insightful analysis of credit card customers. This presentation delves into the significance of customer retention by employing sophisticated models like Logistic Regression, Decision Trees, KNN, and Neural Networks. With a focus on data cleaning and exploratory data analysis, key findings reveal the dominance of behavioral indicators over demographic ones. Performance evaluation highlights the strengths of each...