GreenLife Banking: Eco-Innovation in Finance

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GreenLife Banking Project, led by Wong Yong Pei, aims to transform post-pandemic financial services by integrating eco-conscious practices. This project, aligned with global ESG trends, introduces a gamified platform fostering environmental responsibility through rewards for green actions. Partnerships with merchants are key, offering users eco-rewards for sustainable choices. Targeting 18-45 year-olds and businesses in Klang Valley, Penang, and Johor, the initiative projects RM 420k in...