Grubhub aims to expand into Romania to escape saturation in its U.S. market and capture growth in Europe’s fast-evolving online food delivery sector. This project evaluates Romania’s industry attractiveness, defines a differentiation-based entry strategy, and outlines how Grubhub can compete ethically and sustainably through local partnerships, corporate and campus services, and compliance with EU labor and CSR standards.

This research assesses the attractiveness of Romania's food delivery industry, focusing on crafting an international strategy. Key factors include Romania's high e-commerce growth, stable EU regulations, and intensified competition offering market opportunities. Using Porter’s Five Forces, the analysis highlights industry rivalry, supplier and consumer dynamics, and entry barriers influenced by technology and regulations. Grubhub's expertise can address market gaps and leverage...