Integrating Fitness and Learning: FitFocus App Launch Strategy

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The presentation introduces the FitFocus app, designed for students and working professionals, developed in collaboration with K.R. Mangalam University. It highlights key features like fitness and study management tools, including Pomodoro timers and workouts, targeting those balancing work and study. The market strategy is informed by a rising demand for fitness apps and competitor insights, with a freemium model starting at ₹199/month. With a marketing budget of ₹5,000 and a revenue...