Guide to Global CRM Product at Ford

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This presentation covers Ford's CRM initiative and its role in enhancing internal collaboration. We'll explore Salesforce architecture, including cloud-based multitenancy, AI tools, and APIs, followed by strategies for effective knowledge sharing within Ford. The focus includes scaling integration efforts, omnichannel optimization, and leveraging CRM to improve customer experience and team collaboration. Insights into Ford’s goals for CRM and success stories will provide actionable strategies...