H2 2026 marketing plan for ito en brand
H2 2026 marketing plan for ito en brand
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Unveiling the ITO EN H2 2026 Marketing Plan, the strategy focuses on leveraging key market trends such as health awareness and convenience store growth. With aims to fill the gap in the health drink sector and establish a daily tea presence, ITO EN positions itself as a premium Japanese tea option with the tagline 'Drink Smart. Live Light.' Targeting urban and health-conscious consumers, the plan outlines strategic monthly activations, expand distribution, and increase brand visibility by...