Blockchain in Global Logistics: Lessons from TradeLens

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Explore the intricacies of TradeLens, a revolutionary platform impacting shipping and logistics, at our upcoming conference session. Discover how blockchain technology played a pivotal role in its operations and analyze a fascinating case study on the success of Kenyan avocado exports. We will also address the reasons behind TradeLens' shutdown, including industry resistance and the challenges of incomplete adoption. Join us to glean valuable lessons on the importance of industry...