Key Trends Shaping Consumer Behavior and Marketing Today

Explore the evolving landscape of digital marketing, focusing on retail media platforms, innovative advertising practices, and the influence of social media trends. Highlights include leveraging Gen Z's authenticity preferences, technological advancements like AI-driven personalization, and regional targeting strategies. Discover case studies of brands that excelled in these areas, such as Saffola on Blinkit and Mamaearth using influencers, providing insight into actionable marketing tactics...