Understanding Platform Economics in the Digital Age

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Explore the transformative world of platform economics in our session, beginning with an introduction to its foundational concepts, such as the multi-sided market strategies and the intriguing zero-price effect that influences profitability. We then delve into Vietnam's dynamic digital landscape, examining how local platforms like Zalo, Shopee, and MoMo navigate these economic models with innovative monetization strategies including advertisements, transaction fees, and service upgrades. Join...