Evolving Swysh: Building Long-term Athlete-Fan Relationships

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This presentation aims to introduce and align the team for Swysh's case competition by detailing the purpose, background, and specific objectives of the event. Emphasising the shift towards forging long-term athlete-fan relationships, it addresses current platform challenges and highlights the strategic vision for enhancing engagement. The strategic thesis offers insights into future developments, with outlined pillars guiding the process. Practical implementation examples, including a...